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Pragmatic Strategies for Software Professionals

About the Author

Scott W. Ambler is a data methodologist who works with organizations to help them improve their ways of working (WoW). Scott is an international keynote speaker, a trainer, the (co-)author of 31 books, the co-creator of the Disciplined Agile (DA) toolkit, and a former Vice President at PMI. Scott has earned two Master degrees, one in artificial intelligence (AI) and another in information science.

Scott’s latest book is Not Just Data: How to Deliver Continuous Enterprise Data, published in February 2026. Every organization wants an enterprise data ecosystem that enables better-informed, data-driven decision-making. They also want to operationalize effective artificial intelligence (AI) to streamline their workflow, better serve customers, and improve the bottom line. To accomplish these goals, they require a continuous flow of enterprise data.

This book is written as a management novel, along the lines of The Goal and The Phoenix Project. The story follows the journey of an enterprise data warehousing team at a Fortune 500 company, sharing lessons and insights from decades of hard-earned experience. The story and its lessons are pragmatic and useful for both technical and non-technical readers.

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